CRM Software for African Businesses | RetailWings Africa
👥 CRM Module

Know every customer.
Deeply. Completely.

Purchase history, outstanding balances, loyalty points, communication logs and omnichannel outreach — every customer detail in one place, connected to every module in RetailWings Africa.

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CK
Chukwuemeka Stores Ltd Lagos, Nigeria · Customer since Jan 2023 · 0811 234 5678
⭐ VIP
₦4.2M Lifetime Value
84 Total Orders
2,400 Loyalty Points
Recent Purchases
Samsung Galaxy A55 ×3 — 15 Jun₦555,000
HP Laptop 15s ×1 — 8 Jun₦320,000
Hisense Fridge 300L ×2 — 1 Jun₦298,000
Outstanding Balance₦184,500
Reach via Omnichannel
💬 Send SMS
360° Customer View

Every detail about
every customer.

RetailWings CRM gives you a complete, live picture of each customer — not just who they are, but how they buy, what they owe, how loyal they are and how to reach them right now.

📋

Full Purchase History

Every order, every product, every amount — searchable across all branches and all time, per customer.

💳

Live Balance & Credit Status

Outstanding balance, credit limit, oldest unpaid invoice and payment history — live from your accounts module.

🏆

Loyalty Points & Tier

Points earned, redeemed and current tier — automatically updated with every purchase across every branch.

📡

Omnichannel Outreach in One Click

Send SMS, Email or WhatsApp directly from the customer profile — without leaving the CRM or switching tools.

What You Can Do

Real customer intelligence.
Real business action.

RetailWings CRM is not just a contacts database — it's wired into your sales, inventory, accounts and omnichannel modules so every customer insight leads directly to action.

😴 Win-Back "Show me every customer who hasn't bought in 60 days — then send them a win-back offer." Dormant customers are automatically surfaced by the CRM. Select the segment and launch a personalised SMS, Email or WhatsApp win-back campaign in two clicks.
⭐ VIP Management "Who are my top 50 customers by lifetime value — and when did each of them last buy?" Your VIP segment is always live — ranked by total spend, order frequency or loyalty points. See last purchase date, outstanding balance and preferred products per customer instantly.
💳 Credit Tracking "Which credit customers have outstanding balances over ₦500,000 and are overdue?" Filter by balance, days overdue or credit limit utilisation. Reach every flagged customer directly from the CRM with an automated or manual payment reminder.
🎯 Segmentation "Send a promotion to customers who bought electronics in the last 3 months but haven't returned." Build any segment using purchase history, product category, spending level, location, last visit or any combination. Then push it straight to SMS, Email or WhatsApp.
🎂 Birthday Automation "Send a personalised birthday discount to every customer on their birthday — every day." Set up once. RetailWings sends personalised birthday messages and discount codes automatically every day from your customer database — zero manual effort, ever.
🏆 Loyalty Programme "How many points does Chukwuemeka have — and what can he redeem them for?" Points are tracked per customer, per branch, in real time. Set your own redemption rules, tier thresholds and bonus events. Customers see their points at every checkout.
📊 Retention Analytics "What is my customer retention rate this quarter versus last quarter?" Retention reports show repeat purchase rates, churn trends, new vs returning customer mix and lifetime value changes — so you can see what's working and where to focus.
🏢 Multi-Branch View "Does Adaeze also shop at our Abuja branch — and what does she buy there?" Customer profiles aggregate purchases across all branches — so you see the complete relationship, not just what one location knows about them.
How It Works

From first purchase
to loyal customer.

RetailWings CRM builds itself automatically from your business activity — every sale, payment, communication and loyalty transaction feeds the customer profile in real time.

1

Customer Profile Created Automatically

Every new customer at POS, on invoice or via eCommerce is added to the CRM automatically — name, contact, location and first purchase recorded with no manual entry.

2

Every Transaction Updates the Profile

Each purchase, payment, return and loyalty point transaction posts to the customer profile in real time — building a live, always-accurate view of each customer relationship.

3

CRM Segments Customers Automatically

VIP, active, dormant, new and at-risk segments update continuously. You always know which customers need attention and which are driving the most value.

4

Reach Customers via Any Channel

From any customer profile or segment, launch SMS, Email or WhatsApp campaigns directly — personalised with live data, no exporting, no third-party tools.

5

Track Retention and Revenue Impact

Measure repeat purchase rates, campaign-driven revenue, loyalty redemptions and churn — so your CRM drives measurable business results, not just contacts.

What's Inside

Every CRM capability your
business needs to retain customers

RetailWings CRM is not a contacts spreadsheet — it's a live customer intelligence engine connected to every module in your business.

👤

Complete Customer Profiles

Name, contact, location, branch, credit terms, notes and communication preferences — all in one profile, created automatically from the first transaction.

📋

Full Purchase History

Every order across every branch, every product bought, every return and every amount spent — searchable and filterable across all time per customer.

💳

Balance & Credit Tracking

Outstanding balance, credit limit, oldest unpaid invoice and full payment history — live from your accounts module on every customer profile.

🎯

Customer Segmentation

Segment by spending, frequency, category, location, last purchase date, balance or any combination. Every segment is live and updates automatically.

🏆

Loyalty Points Programme

Automatic point earning on every purchase, customisable redemption rules, tier thresholds and bonus events — visible at POS and across all branches.

😴

Dormant Customer Alerts

The CRM automatically flags customers who haven't purchased within your set threshold — ready to target with a win-back campaign instantly.

📡

Omnichannel Outreach

Send SMS, Email or WhatsApp directly from any customer profile or segment — personalised with live data and launched without leaving the CRM.

🎂

Birthday & Anniversary Automation

Automated birthday greetings and anniversary messages sent daily — personalised with the customer's name and a discount or loyalty reward, zero manual work.

💰

Customer Lifetime Value

Total spend, average order value, order frequency and projected CLV per customer — so you know exactly who your most valuable customers are and how to keep them.

🏢

Multi-Branch Customer View

Customer profiles aggregate purchases and interactions across all branches — so your Abuja branch sees what Lagos knows, and vice versa.

📊

Retention Analytics

Repeat purchase rate, churn trends, new vs returning customer mix, loyalty programme ROI and cohort retention — in one CRM dashboard.

🌍

Multi-Country Support

Customer profiles, balances and campaigns work across Nigeria, Ghana, Kenya and South Africa — with local currency, tax rules and omnichannel delivery per market.

Connected to Everything

CRM is the centre.
Everything connects to it.

RetailWings CRM is not siloed — it's the hub that connects your sales, accounts, inventory and omnichannel channels into one complete customer picture.

💬

SMS

Launch personalised bulk SMS campaigns to any CRM segment — dormant customers, VIPs, credit overdue — directly from the customer database.

Explore SMS → ✉️

Email

Send branded email campaigns, automated statements and payment reminders to CRM segments — with customer names and live data pre-populated.

 💚

WhatsApp

Send WhatsApp messages, invoices and promotions from the CRM. Every reply is saved back to the customer's profile automatically.
🛒

POS & Sales

Every sale at POS or via invoice updates the customer's CRM profile instantly — purchase history, loyalty points and lifetime value updated in real time.

Part of RetailWings
📦

Inventory

Know which products each customer buys most — and send targeted back-in-stock notifications to customers who previously purchased or enquired about a product.

Part of RetailWings
🧾

Accounts

Outstanding balances, credit limits and invoice history flow directly from accounts into each CRM profile — no manual entry, always accurate.

Part of RetailWings
FAQ

Questions about
RetailWings CRM

Everything you need to know before getting started.

What does the RetailWings Africa CRM do?
The RetailWings Africa CRM gives you a complete profile of every customer — their full purchase history, outstanding balances, credit limits, loyalty points, communication logs and contact details — all in one place, connected to your sales, inventory, accounts and omnichannel messaging modules.
Can I segment my customers in RetailWings CRM?
Yes. RetailWings CRM lets you segment customers by purchase frequency, total spending, product category, last purchase date, outstanding balance, branch, location or any custom attribute — and use those segments to send targeted SMS, Email or WhatsApp campaigns directly from the CRM.
Does RetailWings CRM track customer loyalty points?
Yes. RetailWings Africa includes a built-in loyalty programme — customers earn points on every purchase and you can set redemption rules, bonus point events and tier thresholds. Points are tracked automatically per customer and visible across all branches and at every POS terminal.
Can I see which customers have not bought in a while?
Yes. RetailWings CRM automatically identifies dormant customers — those who have not purchased within a timeframe you configure — and surfaces them as a ready-to-use segment. You can then target them with win-back campaigns via SMS, Email or WhatsApp directly from the dashboard.
Does RetailWings CRM track customer outstanding balances and credit?
Yes. RetailWings CRM is linked to your accounts module — showing each customer's total outstanding balance, credit limit, oldest unpaid invoice and full payment history directly on their profile, so your sales and accounts teams always have the complete picture before interacting with a customer.
Is the RetailWings CRM available for businesses in Nigeria, Ghana and Kenya?
Yes. The RetailWings Africa CRM is available across Nigeria, Ghana, Kenya and South Africa — with local currency support (NGN, GHS, KES, ZAR), multi-branch customer visibility and omnichannel outreach capabilities tailored to each market.
Start Knowing Your Customers

Turn customer data into
revenue. Every day.

Join African businesses using RetailWings CRM to retain more customers, recover more payments and grow lifetime value — all from one platform built for Africa.

Start Your 7-Day Free Trial → 👥 See All Features

✓ CRM included in all plans  ·  Auto-builds from your first sale  ·  Nigeria · Ghana · Kenya · South Africa

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