Industry Solution — Toy Stores & Children's Retail
The smarter way to
The smarter way to
run your Toy Store
RetailWings Africa gives toy stores and children's retailers a complete retail management platform — from age-group inventory to seasonal planning to family loyalty programmes. Built entirely for Africa's children's retail reality.
10+Integrated Modules
4African Markets
7-DayFree Trial
₦100M+Working Capital
Every toy tracked, every family rewarded — RetailWings Africa
Age-Group Inventory0–2 to teens organised
Gift RegistryBirthdays & celebrations
Family LoyaltyReward every purchase
Challenges We Solve
Every toy store owner knows these headaches
These are the real problems holding back toy stores and children's retailers across Nigeria, Ghana, Kenya and South Africa. RetailWings solves every one.
“Christmas rush catches me understocked every year.”
RetailWings sales history shows you exactly what sold during last Christmas, Easter, and back-to-school season. Order the right quantities ahead of time — never miss a peak season sale again.
“Parents ask what's age-appropriate and my staff don't always know.”
RetailWings organises your entire catalogue by age group and category. Staff can look up the right toy for any age instantly — making every sale an informed, confident recommendation.
“Customers buy the same toy as gifts and don't know what the child already has.”
The built-in Gift Registry lets parents create a birthday or celebration wish list shared via WhatsApp. Friends and family see what's needed — no duplicates, no wrong sizes, happy children.
“Families shop here every birthday but I have no way to reward them.”
The Family Loyalty Programme rewards every purchase. Points accumulate per family account across all children and gift buyers. Automated birthday alerts for each child bring parents back at the right time.
“After-season stock piles up and I can't move it fast enough.”
Slow-mover reports flag end-of-season toys before they age. Trigger targeted SMS clearance campaigns, bundle deals, and WhatsApp promotions to parents in your database — move stock before it's a write-off.
“Online competitors are pulling my customers away with convenience.”
RetailWings connects your physical store with an online catalogue and WhatsApp orders. Parents browse, order, and receive delivery at home — your store competes with the convenience of any online retailer.
How RetailWings Helps
From the shelf to
From the shelf to
the birthday party
RetailWings gives your toy store the tools to sell smarter every season, serve parents better, and build a loyal family community around your store.
Age-Group & Category OrganisationTag every toy by age range (0–2, 3–5, 6–8, 9–12, teens), category, brand, and educational value. Staff answer "what's right for my 4-year-old?" in seconds — not minutes.
Seasonal Stock PlanningPrevious season sales data tells you exactly which toys to reorder for Christmas, Easter, Children's Day, and back to school. Buy confidently — never over or understock again.
Gift Registry ManagementParents create a wish list for any celebration. Share via WhatsApp link — guests see the list, tick off what they're buying, and your store gets the sale. No duplicates, all in your store.
Online & WhatsApp SalesParents browse your full catalogue online or on WhatsApp. Place orders, pay, and receive home delivery or click-and-collect — your toy store is open 24/7 without extra staff.
4×More seasonal prepHistorical data drives smarter buying every peak season
0Duplicate gift salesGift registry prevents repeat purchases for the same child
3×More repeat familiesFamily loyalty programme keeps parents coming back
35%Less after-season stockSlow-mover alerts trigger clearance before write-offs
₦100M+Working CapitalSales data qualifies you for business loans
1Platform for everythingPOS, stock, registry, loyalty, comms — one login
Seasonal Planning & Gift Registry
Never miss a peak.
Never miss a peak.
Never miss a gift.
Toy stores live and die by seasons and celebrations. RetailWings makes sure you're stocked for every peak and that families always shop with you for every special occasion.
Christmas
Your biggest season. Reorder triggers and sales history mean you're ready months in advance.
Auto Reorder Alert
Back to School
Educational toys and school supplies. SMS campaigns target parents before term starts.
Auto SMS Campaign
Easter & Children's Day
Plan stock from last year's data. WhatsApp promotions drive footfall before the holiday.
WhatsApp Promo
Birthday Season
Auto birthday alerts sent to parents a week before their child's birthday every year.
Auto Birthday Alert
How the Gift Registry works
1
Parent creates a wish listStaff help the parent browse and add toys to their child's registry in RetailWings. Takes 3 minutes in-store or online.
2
Registry shared via WhatsAppA unique link is generated and shared by the parent to family and friends via WhatsApp — no app download needed for guests.
3
Guests see live availabilityWhen a guest views the link, they see which items are still available and which have been purchased. No coordination needed — RetailWings manages it live.
4
Guests buy in-store or onlineThey purchase from your store — in person or via WhatsApp. Each purchase automatically updates the registry. Every sale goes to you.
5
Parent gets a completion notificationWhen all registry items are purchased, the parent receives a WhatsApp notification. Happy child, happy family, loyal customer.
Age-Group Inventory
The right toy for
The right toy for
every child, every time
RetailWings organises your entire toy catalogue by age range so your staff can instantly advise parents and your inventory reports show what's selling in each segment.
👶0–2InfantSoft toys, sensory, rattles
🧒3–5ToddlerBuilding blocks, puzzles
👦6–8JuniorBoard games, STEM, arts
🧑9–12Pre-teenStrategy, science, sports
🧑🎤13+TeensTech gadgets, creative kits, collectibles
Product categories tracked in RetailWings
Educational & STEM ToysScience kits, puzzles, coding toys, maths games
Vehicles & Action FiguresCars, trucks, robots, superheroes, dolls
Board Games & Card GamesFamily games, strategy, memory, party games
Arts, Crafts & CreativeDrawing, painting, clay, DIY kits
Outdoor & Sports ToysBikes, scooters, balls, water toys
Core Features
Every tool your toy store needs. One platform.
From the first sale of the morning to closing your accounts at month-end — RetailWings handles your complete toy retail operation.
Toy Store POS
Fast barcode scanning, cash, card, transfer, and mobile money. Age-group filtering at the till helps staff recommend the right product instantly. Offline-capable.
Explore POS
Age-Group Inventory
Tag every product by age range, category, brand, and educational level. Track what's selling per age segment to make smarter buying decisions every season.
Explore Inventory
Gift Registry
Parents build a wish list for birthdays and celebrations. Share via WhatsApp. Guests buy from your store — in-store or online — updating the registry in real time automatically.
Explore Registry
Family Loyalty Programme
Rewards earned per family account. Birthday alerts trigger before each child's birthday. SMS and WhatsApp notifications keep families engaged between seasons.
Explore Loyalty
Seasonal Planning Tools
Previous season sales data drives your buying plan for Christmas, Easter, back to school, and Children's Day. Reorder alerts fire early enough to beat the rush.
Explore Planning
Accounting & Finance
Automated P&L, VAT tracking, and bank reconciliation. Know exactly how profitable each season and category is — no separate accounting software needed.
Explore Accounting
Online & WhatsApp Sales
Parents browse and order from your full catalogue online or via WhatsApp. Stock syncs instantly across all channels — no double-selling, no disappointed customers.
Explore Online Sales
Parent & Family CRM
Store children's ages, birthdays, toy preferences, and purchase history per family. Send targeted offers matched to each child's age group and interest category automatically.
Explore CRM
Sales & Category Analytics
Revenue by age group, category, brand, and season. Know your bestsellers, highest-margin lines, and peak sales windows to make buying decisions backed by real data.
Explore Analytics
Omnichannel Communication
Stay top of mind with
Stay top of mind with
every family
RetailWings keeps you connected to parents and gift buyers through SMS, Email, and WhatsApp — all automated based on children's birthdays, seasons, and purchase behaviour. No extra tool. No extra cost.
SMS
Email
WhatsApp
Push Alerts
WhatsApp for Toy Stores
Parents share gift registries, place orders, receive delivery confirmations, and get birthday reminders for their children — all on WhatsApp. Gift buyers see the registry and purchase from your store without visiting in person.
Automated SMS Campaigns
Trigger SMS for Christmas early-bird promotions, clearance of after-season stock, birthday alerts a week before each child's birthday, back-to-school educational toy promotions, and win-back messages to parents who haven't purchased recently.
Branded Email Marketing
Monthly toy guides by age group, seasonal gift guides, educational toy newsletters for school parents, exclusive member discount codes, and personalised toy picks based on each family's purchase history — all branded to your store.
98%SMS open rate vs 20% industry average
60%Of birthday SMS alerts result in a store visit or order
3×More repeat family purchases from loyalty reminders
₦0Extra tools needed — all built into RetailWings
What you can automate with RetailWings messaging
Birthday SMS to parent — "Emeka's birthday is in 7 days — shop now"
WhatsApp gift registry link to family for birthday party
Christmas early-bird SMS — "Order Christmas gifts before stock runs out"
Back-to-school SMS — "Educational toys for every age group now in stock"
After-season clearance SMS — "Up to 60% off selected toys this week only"
Win-back SMS to parents who haven't shopped in 90 days
Loyalty points earned notification after every purchase
Monthly email toy guide — curated picks by age group
New stock WhatsApp alert — "LEGO just arrived — shop now"
Family Loyalty Programme
Turn birthday buyers into loyal families
The RetailWings Omnichannel Family Loyalty Programme rewards every purchase — in-store, online, or via WhatsApp. No app to download. Points earned per family. Automatic birthday alerts keep you top of mind every year.
3×More Repeat VisitsLoyalty families buy significantly more often than one-time customers
₦↑Higher Basket ValueFamilies spend more per visit when earning points towards a reward
0Extra Apps NeededLoyalty runs natively inside RetailWings — nothing extra to install
SMS+ Email + WhatsAppParents notified when they earn or can redeem rewards
Play0 – 4,999 pts
Explorer5,000 – 19,999 pts
Champion20,000+ pts
How the Family Loyalty Programme works
1
Parent makes a purchase — any channelIn-store, online, or WhatsApp order — every transaction earns points for the family account automatically.
2
Points tracked per family accountAll family members share one account. Every purchase by mum, dad, or a gift buyer contributes to the same balance.
3
Instant WhatsApp or SMS notificationParent receives: "You earned 150 pts at ToyWorld! Total: 2,800. Redeem on your next purchase for ₦1,000 off."
4
Birthday auto-alert before every child's birthdayRetailWings sends an automatic SMS and WhatsApp to the parent 7 days before each registered child's birthday — bringing them back to your store every single year.
5
Champion families get exclusive perksTop-tier families get early access to new stock, exclusive birthday discounts, free gift wrapping, and priority during peak season — building your most loyal customer base.
Why RetailWings Africa
Built for Africa. Ready for scale.
We didn't adapt a Western toy retail platform. RetailWings was built ground-up for African toy stores and children's retailers — with the features that actually matter in this market.
01Offline-first POSPower cuts during the Christmas rush don't close your store. RetailWings keeps selling and syncs when connection returns.
02Multi-currency supportNGN, GHS, KES, ZAR — price your products in your local currency across all markets without rebuilding your catalogue.
03NDPR compliantChildren's and family data handled to Nigerian Data Protection Regulation standards. Extra care for your most important customers.
04Local support teamReal people in your timezone who understand African toy retail. Phone, WhatsApp, and email support when you need it most.
05All-in-one platformPOS, inventory, gift registry, loyalty, SMS/WhatsApp/Email, seasonal planning, accounting — one subscription, one login.
06Access working capitalYour RetailWings sales data qualifies your toy store for loans from ₦1M to ₦100M+. Stock up for Christmas without draining your cash.
Frequently Asked Questions
Got questions? We have answers.
Can RetailWings manage toy inventory by age group?
Yes. Tag every toy by age range (0–2 to teens), category, brand, and educational level. Staff can find the right product for any child instantly — and analytics show what sells in each age segment.
Does RetailWings help with Christmas and seasonal stock planning?
Yes. Previous season sales data drives your buying plan for every peak. Reorder alerts fire early enough to beat the rush — so you're stocked for Christmas, Easter, and back to school every year.
Can RetailWings run a gift registry for birthdays?
Yes. Parents create a birthday wish list, share via WhatsApp link, and guests buy from your store. The registry updates in real time — no duplicates, all sales go to you.
Can I run a loyalty programme for toy store families?
Yes. The Family Loyalty Programme rewards per family account. Automatic birthday alerts bring parents back before each child's birthday — every single year, automatically.
Does RetailWings support online toy sales and WhatsApp orders?
Yes. Parents browse and order via your online store or WhatsApp. Stock syncs in real time across all channels — no double-selling, no disappointed customers on Christmas morning.
How much does RetailWings cost for a toy store?
Plans start at ₦144,000/year (Starter), ₦500,000/year (Professional), and ₦750,000/year (Enterprise). All plans include a 7-day free trial — no credit card required.
Get Started Today
Your toy store deserves a platform
Join toy stores and children's retailers across Nigeria, Ghana, Kenya, and South Africa running smarter with RetailWings Africa. Free for 7 days — no credit card required.
Your toy store deserves a platform
built for African families
Join toy stores and children's retailers across Nigeria, Ghana, Kenya, and South Africa running smarter with RetailWings Africa. Free for 7 days — no credit card required.
Secure & NDPR Compliant
7-Day Free Trial
Local Support Team
NGN · GHS · KES · ZAR
Cancel Anytime