Reach every customer.
Instantly. By SMS.
Send bulk campaigns, automated payment reminders, transactional alerts and personalised promotions — directly from RetailWings Africa. No third-party SMS tool. No extra cost. Just results.
The right message. The right customer.
At the right moment.
RetailWings SMS is built into your business data — so every message you send is informed by real customer behaviour, purchase history and account activity.
From customer segment
to delivered SMS.
Sending an SMS in RetailWings takes under two minutes — and because it's built into your business data, every campaign is smarter from the start.
Choose Your Audience
Select all customers, a CRM segment or a custom filter — by branch, purchase history, spending level, overdue balance or any other data in RetailWings.
Write Your Message
Type your message and insert personalisation fields — customer name, balance, last purchase, loyalty points. Preview exactly how it will appear on each recipient's phone.
Set Sender ID & Schedule
Choose your branded Sender ID so messages appear from your business name. Send immediately or schedule for a specific date and time.
Send & Track
RetailWings delivers your SMS and shows real-time delivery reports — sent, delivered and failed counts per campaign, per segment and per recipient.
Measure ROI
Track which SMS campaigns drove sales, recovered overdue payments or reactivated dormant customers — and see the direct revenue impact of every message sent.
Every SMS capability your
business needs
RetailWings SMS is not a bolt-on tool — it's built directly into your business data so every message is smarter, more targeted and more effective.
Bulk SMS Campaigns
Send to your entire customer base or a precise segment in a few clicks. No CSV exports, no third-party tools — your customer list is already in RetailWings.
CRM-Based Segmentation
Target by purchase history, spending level, last visit date, product category, branch, overdue balance or any customer attribute stored in your CRM.
Automated Notifications
Trigger SMS automatically on business events — invoice sent, payment received, order confirmed, delivery dispatched, SLA alert. Set once and forget.
Personalised Messages
Insert customer name, balance, last purchase, loyalty points or any CRM field into every message — making bulk SMS feel personal to every recipient.
Branded Sender ID
Messages arrive from your business name — not a random number. Build trust and recognition with customers across Nigeria, Ghana, Kenya and South Africa.
Campaign Scheduling
Schedule campaigns days or weeks in advance. Set the audience, message and time — RetailWings sends automatically at precisely the right moment.
Delivery Reports
Real-time delivery tracking per campaign — sent, delivered and failed counts. Know exactly which customers received your message and which need a follow-up.
Payment Reminders
Automatically SMS customers with overdue invoices — personalised with their name, amount and due date, triggered directly from your accounts module.
Birthday & Win-Back
Automated birthday greetings with discounts, anniversary messages and win-back campaigns for customers who haven't purchased in a set number of days.
Campaign ROI Tracking
Track which SMS campaigns drove sales, recovered debts or reactivated dormant customers. See the direct revenue contribution of every message you send.
Opt-Out Management
Automatic opt-out handling — customers who reply STOP are removed from future campaigns and the list is kept clean and compliant automatically.
Multi-Country Delivery
Reliable SMS delivery across Nigeria, Ghana, Kenya and South Africa — with local routing optimisation and country-specific Sender ID registration support.
SMS is one channel.
You have three.
RetailWings Omnichannel includes SMS, Email and WhatsApp — all managed from one dashboard, all connected to the same customer data. Use all three together for maximum reach and impact.
SMS
Instant delivery to any mobile phone — no internet required. Best for alerts, payment reminders, promotions and time-sensitive messages that need to be seen immediately.
You are here ✓Detailed, branded communications — invoices, statements, newsletters, product catalogues and reports. Ideal for rich content and messages customers will save and return to.
Explore Email → WhatsAppTwo-way conversations, rich media and the channel your customers already love. Share invoices, product images, voice notes and respond to customer queries — all inside RetailWings.
Explore WhatsApp →Questions about
RetailWings SMS
Everything you need to know before getting started.
Send your first SMS campaign
in under 2 minutes.
Join African businesses using RetailWings to reach customers by SMS, Email and WhatsApp — all from one platform, all connected to the same business data.
✓ SMS, Email & WhatsApp included · No technical skills needed · Nigeria · Ghana · Kenya · South Africa