Email Marketing & Notifications for African Businesses | RetailWings Africa
βœ‰οΈ Omnichannel Β· Email

Professional emails.
Automatic. Branded. African.

Send invoices, payment receipts, newsletters, promotional campaigns and automated customer notifications β€” directly from RetailWings Africa. Every email carries your brand. No third-party tool needed.

What You Can Send

Every email your business
needs to send. Automated.

RetailWings Email is wired directly into your business data β€” so every email you send, whether triggered manually or automatically, is accurate, branded and personalised.

🧾 Transactional "Email the invoice to Chukwuemeka automatically the moment it's created." Every invoice is emailed instantly on creation β€” branded with your logo, itemised and formatted for professional B2B and retail communications.
πŸ’° Payment Reminders "Auto-email all customers with invoices overdue by 7 or more days." Triggered from your accounts module β€” personalised with the customer's name, invoice number, amount owed and a payment link. No manual list needed.
πŸ“‹ Statements "Send monthly account statements to all credit customers on the 1st of each month." Scheduled monthly statements auto-generated from your accounts β€” showing all transactions, balances and outstanding amounts for each customer.
πŸ“£ Campaigns "Send our June product newsletter to all customers who bought in the last 3 months." Target by purchase recency, category, branch or spending tier. Drag-and-drop branded templates make every campaign look professional in minutes.
πŸŽ‚ Loyalty Emails "Send a personalised birthday email with a discount code to every customer on their birthday." Fully automated from your CRM β€” birthday emails go out daily without any manual trigger. Set the template once and RetailWings handles the rest.
πŸ“¦ Order Updates "Email the customer the moment their order is confirmed, dispatched and delivered." Automated order lifecycle emails β€” confirmation, dispatch, delivery β€” triggered by order status changes in your RetailWings system. Zero manual effort.
πŸ” Win-Back "Email customers who haven't bought in 60 days with a personalised re-engagement offer." Dormant customer campaigns triggered by inactivity β€” personalised with their last purchase, favourite category and a tailored incentive to return.
🏒 Branch Reports "Email branch managers their weekly performance report every Monday morning." Automated weekly or monthly performance reports emailed to your team β€” revenue, top products, SLA status and customer metrics β€” without anyone pulling a report manually.
How It Works

From customer data
to delivered email.

Because RetailWings Email is built into your business data, every email β€” transactional or campaign β€” is accurate, personalised and sent at exactly the right time.

1

Choose the Email Type

Select a campaign, transactional trigger, automated sequence or one-off send. RetailWings gives you the right workflow for each type of email your business sends.

2

Pick Your Audience

All customers, a CRM segment, a custom filter or individual recipients pulled directly from your RetailWings data β€” no CSV exports, no copy-pasting required.

3

Design with Your Brand

Choose a branded template β€” your logo, colours and contact details are already saved. Add content, personalisation fields and a clear call to action in minutes.

4

Send or Schedule

Send immediately or schedule for the optimal time. For automated emails β€” invoices, reminders, birthdays β€” set the trigger once and RetailWings sends forever.

5

Track Opens, Clicks & Revenue

See real-time open rates, click rates and β€” for payment reminders β€” track how much revenue each campaign directly recovered from overdue accounts.

What's Inside

Every email capability your
business needs to grow

RetailWings Email is not an add-on β€” it is built directly into your business data so every email is smarter, more accurate and more effective than any standalone email tool.

πŸ“£

Bulk Email Campaigns

Send to your full customer list or a precise CRM segment. No CSV exports β€” your customer database, purchase history and contact details are already inside RetailWings.

🎨

Branded Email Templates

Pre-built templates with your logo, brand colours, business name and contact details. Every email your business sends looks professionally designed and consistently branded.

🧾

Automated Invoice Emails

Invoices are emailed to customers automatically the moment they are created in RetailWings β€” with PDF attachment, payment link and full itemised breakdown.

πŸ’°

Payment Reminder Emails

Overdue invoice reminders sent automatically β€” personalised per customer with their name, invoice number, amount and a direct payment link from your accounts module.

πŸ“‹

Monthly Statements

Auto-generated monthly account statements emailed to credit customers on schedule β€” showing all transactions, balances and outstanding amounts for the period.

🎯

CRM Segmentation

Target by purchase history, product category, spending level, branch, last visit date, overdue balance or any other attribute in your RetailWings CRM β€” instantly.

✏️

Personalised Emails

Insert the customer's name, last purchase, outstanding balance, loyalty points or any CRM field into any email β€” making every message feel individual and relevant.

πŸ—“οΈ

Campaign Scheduling

Schedule email campaigns for the optimal send time β€” days or weeks in advance. Set audience, template and time; RetailWings delivers automatically at the right moment.

πŸ“Š

Open & Click Tracking

Real-time open rates, click-through rates and delivery reports per campaign β€” so you know exactly what your customers are reading and responding to.

πŸŽ‚

Birthday & Win-Back

Automated birthday emails with discount codes, anniversary messages and win-back sequences for customers inactive for a set number of days β€” all running daily without manual effort.

πŸ“ˆ

Revenue Attribution

Track how much revenue each email campaign directly generated or recovered β€” from payment reminder collections to campaign-driven sales β€” with clear ROI reporting.

🌍

Multi-Country Support

Local currency formatting (NGN, GHS, KES, ZAR) in all email templates, country-specific tax display on invoices and delivery optimised for African email infrastructure.

Omnichannel

Email is one channel.
You have three.

RetailWings Omnichannel gives you Email, SMS and WhatsApp β€” all from one dashboard, all powered by the same customer data. Use all three together for maximum reach across every African market.

FAQ

Questions about
RetailWings Email

Everything you need to know before getting started.

Can I send email campaigns to my customers from RetailWings Africa?
Yes. RetailWings Africa has a built-in email marketing module that lets you send campaigns to all customers or to specific CRM segments β€” by location, purchase history, spending level or customer group β€” directly from your dashboard, with no third-party email tool required.
Can RetailWings Africa automatically email invoices and receipts to customers?
Yes. RetailWings Africa automatically sends branded email invoices, payment receipts, monthly statements and delivery confirmations β€” triggered by the relevant business event. Every email carries your logo, business name and colours for a professional experience.
Does RetailWings Africa send automated payment reminder emails?
Yes. RetailWings Africa sends automated payment due reminder emails β€” personalised with the customer's name, invoice number, amount owed and a direct payment link β€” triggered from your accounts module when a payment is approaching or overdue.
Can I use my business logo and brand colours in RetailWings emails?
Yes. RetailWings Africa supports fully branded email templates with your logo, business name, brand colours and contact details β€” so every email looks professional and consistent, whether it is an invoice, a newsletter or an automated notification.
Does RetailWings email marketing work in Ghana, Kenya and South Africa?
Yes. RetailWings Africa Email is available across Nigeria, Ghana, Kenya and South Africa β€” with local currency formatting (NGN, GHS, KES, ZAR) in all templates, country-specific tax display on invoices and delivery optimised for African email infrastructure.
What is the difference between RetailWings Email, SMS and WhatsApp?
All three are part of RetailWings Omnichannel. Email is best for detailed, branded content β€” invoices, statements, newsletters and catalogues customers will save. SMS reaches any phone instantly without internet, ideal for urgent alerts. WhatsApp enables two-way conversations and rich media. Use all three from one dashboard inside RetailWings Africa.
Start Sending Smarter Emails

Every email. Branded.
Automatic. Effective.

Join African businesses using RetailWings to send professional emails, recover overdue payments and run campaigns β€” all from the same platform that runs their business.

βœ“ Email, SMS & WhatsApp included  Β·  No third-party tools needed  Β·  Nigeria Β· Ghana Β· Kenya Β· South Africa